I navigated the brand guidelines and art directions of both MINI and Esquire. The design of the website and print has to speak for both brands and myself.
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New layout grid was created for this special issue.
I also designed OOH for the campaign across major cities in China.
This project consists of a scrolling web page design and a special issue for Esquire China. I was commissioned to design the web-page layout and editorial for the print.
The challenge was to reflect MINI's simple urban chic style with a very restricted tool kit. I played with the only 2 elements allowed - the thin and thick black lines.
MINI China campaigned for the new MINI CLUBMAN with Esquire China.