I navigated the brand guidelines and art directions of both MINI and Esquire. The design of the website and print has to speak for both brands and myself.
Visit full site here.
New layout grid was created for this special issue.
I also designed OOH for the campaign across major cities in China.
Client: MINI + Esquire
Agency: Artisans (Shanghai)
My Role: Editorial and UI Design
This project consists of a scrolling web page design and a special issue for Esquire China. I was commissioned to design the web-page layout and editorial for the print.
The challenge was to reflect MINI's simple urban chic style with a very restricted tool kit. I played with the only 2 elements allowed - the thin and thick black lines.
MINI China campaigned for the new MINI CLUBMAN with Esquire China.