NIKE Pegasus Turbo

 

NIKE launched their new running shoe Pegasus Turbo summer 2018. MediaMonks helped NIKE to promote this new sneaker in the most eye catching way. We built interactive installations in NIKE stores across China, featuring custom built treadmills connected to large curved screens.

 

The installation will make runners feel they are running faster than they can in real life. As runners go faster and faster, the sneaker becomes a rocket and launches into outer space.

 

I was responsible for designing user experience of this project.

 

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UX Design,

Experiential Design