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The signature chimney of the power station and a native fern make up the logo.

 

The wavy and fun illustrative style represent the quirkiness of The Chimney Garden's owners.

Two versions of label stickers are created. One resembles green leaves and another seeds.

The Chimney Garden

identity

The Chimney Garden's name is inspired by an abandoned power station and a garden in the same neighbourhood.

 

The owners wanted the brand identity to reflect the robustness and contrast of these two places.

A standard and a landscape version are created to suit most scenarios.

 

Inspired by their use of all organic soil, I designed The Chimney Garden's eShop based on stone like shapes.

Brand new identity for  Shanghai's brand new organic flower shop The Chimney Garden.